Netflix licenses many of its movies and TV shows from third parties, and those agreements would likely need to be renegotiated before Netflix could insert ads into those videos for streaming.Īccording to Netflix co-CEO Ted Sarandos, the “vast majority of what people watch on Netflix” would be available “today” on an ad-supported offering, but “not all of it.” That said, Netflix is in discussions with its providers to “clear some additional content.” Will Netflix with ads offer the same content as ad-free Netflix? So while it wasn’t all that long ago that Netflix executives scoffed at the idea of cheaper ad-supported plans, the company abruptly changed course once it became clear that its once seemingly unstoppable growth had stalled. Meanwhile, Netflix’s rapidly growing competitors, including HBO Max, Disney+, Paramount+, Peacock, and Hulu, all have–or are preparing to roll out–their own cheaper ad-supported plans, all of which currently undercut Netflix’s cheapest ad-free plans.
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